Privacy Policy
Last updated: October 30th 2026
Lucent Insights Limited respects your privacy. This policy explains how we use personal information when you visit our website, contact us or work with us.
Who we are
Lucent Insights Limited is a market research company registered in England and Wales, company number 15899896.
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Privacy contact: Matt Hester
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ICO registration number: ZB816463
We are the data controller for the website and business activities described in this policy. This means we decide why and how personal information is used. If you participate in our research, we provide additional information about the particular study before you take part.
Information we collect
We collect certain information or data about you when you contact Lucent Insights Ltd. (email or phone) or use the Website (visit the Website or using the Website forms);
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Your name, business contact details, employer and job title.
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Professional information from public sources, such as company websites and LinkedIn.
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Technical information about visits to our website, including IP address, browser details and information collected through cookies or similar technologies.
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If you sign up to our email newsletter, we will collect names, email addresses, subscription preferences and email tracking (e.g. open rates and links clicked)
How and why we use information
We use personal information to:
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Respond to enquiries and manage business relationships. Our lawful basis is our legitimate interests in communicating with business contacts and providing our services.
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Send relevant insights and information about our services. We rely on consent where required, or our legitimate interests in promoting our services to appropriate business contacts where permitted by law.
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Maintain and protect our website and systems. We rely on our legitimate interests in operating a secure, functioning business and obtain consent for cookies or similar technologies where required.
Where we rely on legitimate interests, we consider whether our use is necessary and appropriately balanced against your rights and reasonable expectations.You do not have to provide information, but without relevant contact or contractual details we may be unable to respond to your enquiry or provide a requested service.
Marketing
You can tell us to stop sending you communications information about you at any time by sending an e-mail to matt.hester@lucent-insights.co.uk or by clicking the 'unsubscribe' link within any of our marketing emails.
Who we share information with
Information collected will also be used to improve the Website, monitor how the Website is being used, including detecting problems in its functioning, and to provide a more personalised service to you and your device. Any personal information you provide to us will only be accessible by us, our agents and service providers, and will not be disclosed unless we are obliged or permitted to do so by law. Other than as described above, we will not pass on your personal details to any third party without your permission
Where your information is stored
We store your information, whenever possible, on secure servers in the European Economic Area (EEA). Some of our suppliers are based outside the EEA and therefore your information may be accessed outside the EEA. We have strict controls over how and why your information can be accessed.
How long we keep information
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Enquiry records for 12 months after the last substantive contact.
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Marketing records until you unsubscribe, object, or our review shows they are no longer needed, subject to maintaining a suppression record.
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Website information for the periods shown in our cookie information.
We use appropriate security measures and delete or anonymise information when it is no longer required.
Your rights and complaints
Depending on the circumstances, you can request access, correction, deletion, restriction or portability of your information, or object to its use. Where we rely on consent, you can withdraw it at any time without affecting earlier lawful processing.
To object to the use of your personal information for direct marketing.
Contact matt.hester@lucent-insights.co.uk to exercise your rights or raise a concern. We normally respond to rights requests within one month, subject to any extension or other adjustment permitted by law. You can also complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.
We may update this policy and will show the latest revision date above.