Illuminating insights for growing businesses
Welcome to Lucent Insights, where we're dedicated to shining a light on the insights that matter, the ones that are hidden in the dark or lost in a sea of information, the ones that empower decisions and drive growth for businesses.
OUR EXPERTISE
Market
Gain critical context for decisions about your brand, advertising and product strategies with detailed evaluation of market size, competitive dynamics and buyer behaviours
Brand
Establish a clear view of your brand's health and competitive positioning, identify opportunities for differentiation, develop relevant, impactful messaging and optimise your campaigns
Product
Identify distinctive propositions to meet buyers' evolving needs and develop these further, with optimal pricing and feature combinations, to maximise revenue opportunities across categories and markets
Market
Market Sizing & Forecasting
Effective Go-To-Market (GTM) strategies rely on a realistic view of the "size of the prize", by incorporating robust and granular market size estimates into business planning, a range of scenarios can be explored, and related targets set, to provide guidance and momentum for sales and marketing teams.
Competitive Analysis
Understand supply side dynamics with analysis of competitor positioning and strategies. Identify your strengths and weaknesses vs. key players in the market, and opportunities to differentiate your brand and products from the competition.
Buyer Attitudes & Needs
Build and adapt what you offer to your customers in response to the most up to date buyer attitudes and needs. Understand why and how they buy products and services in your categories and markets, and what their unmet needs are, to update what you offer and identify new opportunities.
Usage Profiling
Understand user behaviours related to your specific product or service. Capture where the peaks and troughs of usage are, and use this to inform the development of new features or functions, anticipate demand levels on current infrastructure and technology, and provision appropriate levels of technical resources and customer support.
Brand
Brand Health
Measure your brand health using key metrics and compare performance with competitors in your category, vertical or market. Set benchmarks for future performance and track these alongside media spend.
Messaging Development & Testing
Identify the needs, priorities and market dynamics which are influencing buyers' decision making to develop new messaging strategies. Test messaging options to identify those which resonate most with the target audience and which are most likely to support successful campaigns.
Brand Positioning
Understand perceptions of your brand and the attributes which are most associated with it among current and target customers. Identify which attributes are most desirable for buyers and where there are opportunities for differentiation.
Campaign Effectiveness
Measure how effective your campaign has been in terms of impact on key brand metrics and associations with priority attributes. Quantify the campaign effect across markets and verticals, its effectiveness in landing key messages, and enable the optimisation of future campaigns.
Product
Value Proposition Testing
Value Propositions encapsulate a product's key attributes, the benefits it offers to its users and the reasons to buy. Testing these with target buyers provides the opportunity to clarify product positioning, refine vocabulary and prioritise selling points to move ahead to the next stage of Go-To-Market planning.
Pricing
Optimise pricing with price sensitivity analysis. Understand the price points where demand is maximised and minimised to guide your pricing strategies, and inform business case development for new products.
Concept Testing
Test product concepts, which include pricing, images, key features and branding information, with target buyers to generate vital feedback such as likes/dislikes, drivers and barriers to purchase and an understanding of which buyer profiles are more likely to purchase.
Proposition Optimisation
Refine and optimise propositions by identifying the combinations of features, functions, price and brand which maximise demand. Understand the potential impact of launching new products on your existing portfolio, and the likely impact of competitor launches, to inform longer term product and marketing strategies.
HOW WE DO IT
1
Quantitative Research
All elements of the survey process: questionnaire design and translation, survey programming, fieldwork management, data processing and tabulation. Single and multi-market.
2
Qualitative Research
Online and offline depth interviews and focus groups, including recruitment, scheduling, moderation, analysis and reporting. Single and multi-market.
3
Desk Research & Analytics
Secondary research sourcing and analysis, analysis of existing primary research reports and data, integration of 3rd party sources (e.g. behavioural data, pricing data). Analytics techniques include MaxDiff, Discrete Choice and Price Sensitivity Modelling.
WHO WE SPEAK TO
Consumers
We speak to a diverse mix of consumers, from niche groups to the general population. We only work with trusted, secure and accredited panel providers and recruiters when sourcing participants for our studies.
Businesses
We recruit participants from small businesses right up to multinational corporates, and from a broad range of roles and decision making levels. For more niche decision makers, we conduct pre-screening prior to inviting participants to take part in our studies to ensure suitability and quality.
Verticals
For both consumers and businesses, we conduct research across an extensive range of verticals including Telecoms, Consumer Electronics, Media, Entertainment, Automotive, FMCG, Retail, Financial Services and more.
CLIENTS
ABOUT US
Empowering decision making, reducing risk
Lucent Insights was established in 2024 by Matt Hester. With over 25 years experience in insights and consulting, Matt brings a unique range of skills and perspectives to his client work. After beginning his career in client-side roles with the likes of Telewest Broadband (now Virgin Media) and the BBC, Matt has more recently worked in leadership roles for some of the world's best known insights and consulting firms such as Analysys Mason, Ipsos, Nielsen and Gartner.
With a solid grounding in business case development and market analysis from his consulting days, combined with market research design and delivery expertise from conducting hundreds of insights projects, Matt offers the ideal skillset for any client seeking to identify, profile and prioritise growth opportunities.
Matt is a Certified Member of the Market Research Society (CMRS), an MRS Mentor and speaks fluent Spanish.
ABOUT US
GET IN TOUCH
Let’s Collaborate
Ready to take your business to the next level? Contact us to discuss how our services can help you drive growth.